Posted by
Amit S
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In the aftermath of panda updates many b2b portals have seen an unprecedented fluctuation in their rankings and have even observed a downward slide in their traffic.
Matt Cutts (Google's anti webspam head) was recently asked - what would he include in his SEO strategy list for 2011? He replied creation of great content (bait) spread via social media. This wouldn't just help in getting quality natural back links , which could result in better rankings, this would also help in acquiring new visitors and customers. Experts think, the reason why this strategy would succeed is this - in the world of social media, even now, the creators of original and quality content are less and those who link or spread it further are more.
As per one of the latest research report " 23 percent of social users are “creators” and almost one in 10 are “megaphones.” who generate web content, surrounding brand info found on social sites, and they're likely to link to valuable resources."
The three pillars of social media marketing are facebook, twitter and linked in. Social media pundits say that, three of them should be used in a different manner, with different content, however, with the same goal in mind which is acquiring new customers and spreading the message to the right kind of targeted audience.
Another big question which is being discussed at length is : Has article marketing finally lost its sheen? Experts believe, Yes if it not done in the right way. This essentially means if the article isn't well researched, just a mashed up piece of rephrased words of an already written text, it wouldn't help a site and could instead harm it as well.
B2b marketers should write well researched original articles (length of the article would also matter), then (preferably ) upload it on to their site and spread it via social media sites.
B2B companies have often struggled to succeed with social media sites and so far have had less than desired results.
According to another survey report " both B2B and B2C brands are seeing success with social marketing. Linked In was especially useful for B2B companies in terms of driving leads, with 61 percent of B2B firms gaining new customers "
Many b2b marketers often wonder what should they use social media for? Experts say that social media should be use for
* Acquiring New customers
* Attracting relevant search traffic
* Improving ranking
* Creating positive buzz about your brand and your product
So that brings us as to another important question i.e. what exactly are the requisites for a successful social media campaign?
* Grabbing your brands names on all the major social media sites
* Setting up of impressive profile page, with interesting information
* Creation of original, exclusive, interesting and fresh content, delivered within the right frequency i.e. either daily or every two days or weekly
* Keep fuelling social conversion around your content
What b2b companies can do is, use slide share or you tube to upload power point presentation or videos about their products and services. Then, share those links on FB + fuel conversation though exciting contests or interaction. They can use twitter for promoting occasional and exclusive promotional offers or attractive deals.
One of the main reason why b2b companies social marketing campaigns fail is because there isn't enough engaging fresh content. Industry analysts point out that compelling content is the most basic requirement for a successful SMO campaign. On an average half of the journalists turn to social media to find leads or see the pulse of the masses.
Sooner or later the line between social and search marketing will get blurred. The idea behind making early inroads into the social media segment is simple - to be on top of the game before the serious battle lines are drawn. In short, social media is getting bigger with each passing day and one can ignore it only at its peril.
PS: Attention Indian exporters suppliers or manufacturers, get your online catalog today and make profits by tapping the business queries being generated 24/7 globally on the net.
Matt Cutts (Google's anti webspam head) was recently asked - what would he include in his SEO strategy list for 2011? He replied creation of great content (bait) spread via social media. This wouldn't just help in getting quality natural back links , which could result in better rankings, this would also help in acquiring new visitors and customers. Experts think, the reason why this strategy would succeed is this - in the world of social media, even now, the creators of original and quality content are less and those who link or spread it further are more.
As per one of the latest research report " 23 percent of social users are “creators” and almost one in 10 are “megaphones.” who generate web content, surrounding brand info found on social sites, and they're likely to link to valuable resources."
The three pillars of social media marketing are facebook, twitter and linked in. Social media pundits say that, three of them should be used in a different manner, with different content, however, with the same goal in mind which is acquiring new customers and spreading the message to the right kind of targeted audience.
Another big question which is being discussed at length is : Has article marketing finally lost its sheen? Experts believe, Yes if it not done in the right way. This essentially means if the article isn't well researched, just a mashed up piece of rephrased words of an already written text, it wouldn't help a site and could instead harm it as well.
B2b marketers should write well researched original articles (length of the article would also matter), then (preferably ) upload it on to their site and spread it via social media sites.
B2B companies have often struggled to succeed with social media sites and so far have had less than desired results.
According to another survey report " both B2B and B2C brands are seeing success with social marketing. Linked In was especially useful for B2B companies in terms of driving leads, with 61 percent of B2B firms gaining new customers "
Many b2b marketers often wonder what should they use social media for? Experts say that social media should be use for
* Acquiring New customers
* Attracting relevant search traffic
* Improving ranking
* Creating positive buzz about your brand and your product
So that brings us as to another important question i.e. what exactly are the requisites for a successful social media campaign?
* Grabbing your brands names on all the major social media sites
* Setting up of impressive profile page, with interesting information
* Creation of original, exclusive, interesting and fresh content, delivered within the right frequency i.e. either daily or every two days or weekly
* Keep fuelling social conversion around your content
What b2b companies can do is, use slide share or you tube to upload power point presentation or videos about their products and services. Then, share those links on FB + fuel conversation though exciting contests or interaction. They can use twitter for promoting occasional and exclusive promotional offers or attractive deals.
One of the main reason why b2b companies social marketing campaigns fail is because there isn't enough engaging fresh content. Industry analysts point out that compelling content is the most basic requirement for a successful SMO campaign. On an average half of the journalists turn to social media to find leads or see the pulse of the masses.
Sooner or later the line between social and search marketing will get blurred. The idea behind making early inroads into the social media segment is simple - to be on top of the game before the serious battle lines are drawn. In short, social media is getting bigger with each passing day and one can ignore it only at its peril.
PS: Attention Indian exporters suppliers or manufacturers, get your online catalog today and make profits by tapping the business queries being generated 24/7 globally on the net.
Article first published as B2B Marketers and Social Media - The Catch 22 Situation on Technorati.
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Posted by
Amit S
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Within the realms of interior design and decoration, kitchen holds a special place. It is one of the major areas wherein there is huge scope for innovation and stylization. Not long before, any traditional Indian kitchen used to appear like a highly congested room filled with dishevelled arrangement of pots, pans and containers. The concept of modular kitchen used to remain restricted with the high class society people. Slowly and gradually Indian middle class realized that modular kitchen is useful not just for adding the style quotient but also for maximum utilization of the space. In the age of cramped up apartment where in the space is already low, optimum utilization of space is gaining supreme importance. No wonder the demand for modular kitchen components has risen exponentially.
Modular kitchen suppliers say that with the change in time the demand for more stylish , sophisticated, cost efficient modular kitchen cabinets has surpassed all expectations. Today these products are available not just for their stunning designs or glossy finish instead they are also offering wide storage space that too at never before prices. The beauty of modern era modular kitchen designs is their ease of installation. The shelves and the cabinets thus installed look pleasant, user friendly and are a boon to today's working women.
Traditionally, the modular kitchen equipment are sourced from local vendors or customised by local carpenters . After the the mall culture descended onto indian psyche the home and lifestyle stores became a major player in the chain of distribution of such products. Online portals too hold their own relevance in promoting and popularising these products. They don't just help in increasing their market share/penetration but also improves brand recall.
India made modular kitchen products and equipments are in great demand overseas (as in the western market). Modular kitchen exporters insist that they never compromise on the finest quality of the wood used and are still in a position to offer a state of art kitchen facility at pretty reasonable rates. The only worry these suppliers have as of now is the intense competition emerging from their Chinese counterparts. However, as the Indian modular kitchen manufacturers score over quality, they are still able to hold on to their market share despite of low prices offered from Chinese competitors.
PS : Modular kitchen cabinets suppliers get your online catalog today and make profits by tapping the business queries being generated across the globe on the web 24/7. To know more, click on Modular kitchen India
Modular kitchen suppliers say that with the change in time the demand for more stylish , sophisticated, cost efficient modular kitchen cabinets has surpassed all expectations. Today these products are available not just for their stunning designs or glossy finish instead they are also offering wide storage space that too at never before prices. The beauty of modern era modular kitchen designs is their ease of installation. The shelves and the cabinets thus installed look pleasant, user friendly and are a boon to today's working women.
Traditionally, the modular kitchen equipment are sourced from local vendors or customised by local carpenters . After the the mall culture descended onto indian psyche the home and lifestyle stores became a major player in the chain of distribution of such products. Online portals too hold their own relevance in promoting and popularising these products. They don't just help in increasing their market share/penetration but also improves brand recall.
India made modular kitchen products and equipments are in great demand overseas (as in the western market). Modular kitchen exporters insist that they never compromise on the finest quality of the wood used and are still in a position to offer a state of art kitchen facility at pretty reasonable rates. The only worry these suppliers have as of now is the intense competition emerging from their Chinese counterparts. However, as the Indian modular kitchen manufacturers score over quality, they are still able to hold on to their market share despite of low prices offered from Chinese competitors.
PS : Modular kitchen cabinets suppliers get your online catalog today and make profits by tapping the business queries being generated across the globe on the web 24/7. To know more, click on Modular kitchen India
Posted by
Amit S
comments (0)
India holds a special place in the world of gifts, artifacts and handicrafts. A regions' traditional art and heritage is best represented through its handicrafts. India's rich and diversified cultural ethnicity is mostly reflected through Metal ware, pottery, sculpting, textiles, stone crafts, jewellery etc.
World over Indian handicraft industry is usually described as highly labour intensive, cottage based industry and decentralized. Even though this is an unorganized sector it provides direct and indirect employment to over six million artisans. This sector holds great importance not just from the high employment potential point of view but also from the kind of forex it generates from its surprisingly low capital investment. In general, handicrafts can be broadly classified into two categories:
1.Articles of everyday use
2.Decorative items
The handicraft manufacturers use a wide range of medium to express their creativity and originality. Most of the common medium used are textiles, metals – precious and semi-precious, wood, precious and semi-precious stones, ceramic and glass.
Apart from the woodwork like handcrafted wooden toys, furniture, decorative articles etc. which remain in demand throughout the season, textile based handicrafts like block and screen printing, batik, kalamkari (hand printing by pen) and bandhani are also quite popular. The next in the line comes handcrafted items made from clay, metal (like brass, bronze etc.) and jewelry. Last but not the least, glass and ceramic items too are quite sought after and can be placed next to stone craft made out of marble, sandstone etc.
Indian made handicrafts items have a distinct competitiveness in the international market primarily due to their designs and low cost. Even though its share in the global arena is somewhat minuscule , even then its demand is growing at a rapid pace. In the times to come , in order to match the supply with the current demand we need to lower our reliance on the handwork of the artisans and instead incorporate new technologies, focus on innovation, and improvise distribution channels .
Experts re-emphasize the fact that the handicraft industry holds the potential to give employment to millions of rural folks. All that it needs is support from the government and some assistance from the corporate sector. On the whole, it seems that handicraft suppliers from India are all set to make their presence felt across the globe and inching towards their way to become a market leader.
PS : handicrafts exporters get your online catalog today and make profits by tapping the business queries being generated across the globe on the web 24/7 . To know more , click on Indian handicrafts manufacturers
World over Indian handicraft industry is usually described as highly labour intensive, cottage based industry and decentralized. Even though this is an unorganized sector it provides direct and indirect employment to over six million artisans. This sector holds great importance not just from the high employment potential point of view but also from the kind of forex it generates from its surprisingly low capital investment. In general, handicrafts can be broadly classified into two categories:
1.Articles of everyday use
2.Decorative items
The handicraft manufacturers use a wide range of medium to express their creativity and originality. Most of the common medium used are textiles, metals – precious and semi-precious, wood, precious and semi-precious stones, ceramic and glass.
Apart from the woodwork like handcrafted wooden toys, furniture, decorative articles etc. which remain in demand throughout the season, textile based handicrafts like block and screen printing, batik, kalamkari (hand printing by pen) and bandhani are also quite popular. The next in the line comes handcrafted items made from clay, metal (like brass, bronze etc.) and jewelry. Last but not the least, glass and ceramic items too are quite sought after and can be placed next to stone craft made out of marble, sandstone etc.
Indian made handicrafts items have a distinct competitiveness in the international market primarily due to their designs and low cost. Even though its share in the global arena is somewhat minuscule , even then its demand is growing at a rapid pace. In the times to come , in order to match the supply with the current demand we need to lower our reliance on the handwork of the artisans and instead incorporate new technologies, focus on innovation, and improvise distribution channels .
Experts re-emphasize the fact that the handicraft industry holds the potential to give employment to millions of rural folks. All that it needs is support from the government and some assistance from the corporate sector. On the whole, it seems that handicraft suppliers from India are all set to make their presence felt across the globe and inching towards their way to become a market leader.
PS : handicrafts exporters get your online catalog today and make profits by tapping the business queries being generated across the globe on the web 24/7 . To know more , click on Indian handicrafts manufacturers
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